"city-Business: Focus on the Lyon model"
L Expansion spent in his Cahiers du Management in January with a special "city- enterprises ". Reference to the flamboyance that, from antiquity to the Renaissance, characterized the powerful "city states". Sylvie Ouziel presents challenges for large metropolises, Asia, America or Europe, more concentrated production and trade, each needing to improve its environment for its own competitiveness. It is no accident that the authors of this fascinating study took the Grand Lyon to illustrate the importance of metropolitan. Interview when I return to this important topic for the future of our city and I invite you to discover here or read in the video by Expansion. Com.
In the European top 15 and top national rankings (excluding Paris) for the creation of enterprises, the capital of Gaul placed on its economic environment.
L'Expansion. Com: Do you continue to host Lyon still more people and entrepreneurs?
Yes, and I am delighted. By 2030, our city will attract 150,000 new residents, 300 000 if we take into account the metropolis. We regularly top national rankings (excluding Paris) for the creation of enterprises, and in the European top 15. Today, we are at very high rate of 14,000 new businesses per year for the Grand Lyon, is + 64% over 2003. This success, we owe it to the network Lyon City of entrepreneurship, which gives the designer the tools to complete the project (financing, administrative support, local knowledge, etc..).
The Greater Lyon has a direction of marketing and economic strategy. Asset residential and economic competitiveness are they on the same footing?
The "residential assets" are the first elements of economic competitiveness. If you want, in 2010, attracting large global groups and investors, they must be offered an attractive business environment. But we must also draw manpower they need. Through the development of a pleasant living environment, with optimal transportation infrastructure, cultural and sporting facilities, an attractive university, and everything that contributes to welcoming new residents.
Lyon has a flattering image. Should it be changed?
We rely on our historic traditions to build the image of our city. Textiles produces the biennial design and fashion. The birth of cinema is the festival of Lights. We will implement a big event around water and rivers. In short, Birmingham is carving a reputation little by little metropolis of events.
What arguments are sensitive to your audience those who decide to locate in Lyon?
In the land that is 30 to 40% cheaper than in Paris, and that accessibility and framework there are much better. Add to this that we have one of the best universities in Europe.
In terms architectural, would you say that Lyon is playing the card of prestige (the skyscraper Oxygen, Incity soon) as well as that of urban planning at breast height?
Public space is good. And we strive to give these two dimensions of space and luxury of space livable. For our major projects - Confluence , Rives de Saone , Part-Dieu 2020, we use the best architects in the world. And it is quite successful, judging by the number of people who go around every day on the banks of the Rhone. In addition, the Confluence is already a landmark: the first sustainable community in Europe, labeled by WWF. As for the Duchère , I firmly believe that the idea of intermediate housing in areas formerly "ghettoized" make school.
The rivalry between Paris and Lyon Is not eclipsed by the challenge with Marseille?
I do not think so. We build in Lyon an EU-wide network capable of exceeding, ultimately fateful threshold of 3 million inhabitants, essential to exist alongside Barcelona and Frankfurt. I do not think Marseille is at this stage, although the Euro-Mediterranean project seems a good project.
The Lyonnais are they more demanding, but also more grateful than others?
Leading a large city requires always arbitrate between the interests local NIMBY (Not in my backyard) and the general interest. I see him with OL Land. But often, once the projects out, recognition comes into effect. By the polls, the election, but also and especially by the positive remarks people crossed over the days. This is an opportunity to say that we are not all for nothing!
Interview by Philippe Delaroche
0 comments:
Post a Comment